I will take this article from the Guardian as proof that I am a predictive genius when it comes to media and consumer behavior.
I told everyone that the difference in the level of involvement on the part of users meant that portable video is nowhere near as universal as demand for portable audio. Not that it isn’t inherently cool, or that the quality is bad (the video iPod is actually great), it’s just that users rarely have the ability to dedicate the resources necessary to consuming video when they are on the move.
My next prediction is that, contrary to popular belief, the newly announced dedicated eBook reading device from Sony will be yet another flop.
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